Testimonial Marketing
Want to Learn
More About Testimonial Marketing?
Let Your Customers Do
The Selling
Many businesses today are finding great success
utilizing customer video testimonials (talking head) which allow prospects to
see and hear business people gushing about a product, service, and/or
business. Imagine any time visitors go to your website they get their first impression from a talking head sharing how your business solved a critical
business problem. In addition to the internet, these video testimonials
can be utilized in sales presentations, trade shows or as part of a marketing
campaign.
Are You Presenting the Right Message?
Research demonstrates video testimonials are impactful, but like any medium there is a positive impact and a negative impact. More than not businesses record their customers, and paste these testimonials on their websites. These posted videos, however, simply do not attain the message and actually present a negative image. How?
Three miscues that are very common:
Research demonstrates video testimonials are impactful, but like any medium there is a positive impact and a negative impact. More than not businesses record their customers, and paste these testimonials on their websites. These posted videos, however, simply do not attain the message and actually present a negative image. How?
Three miscues that are very common:
- The testimonial conveys no unique value
"I recommend ABC Company, because they were on-time and great guys!" This could be about any company and offers nothing persuasive.
- The testimonial is "cheer-leading"
No specific story or problems are recanted and the speaker just raves about the product, service, and/or business. While a cheerleader is great, real buyers want to hear from the "player" perspective on how they won.
- The testimonial dedicates too much time to the speaker.
The customer is long-winded and rambles on about his business, but says little about the company
